Last week, John Riccitiello, former EA and current CEO of Unity, was interviewed. In this conversation, he mentioned that all developers who do not implement microtransactions in their games are idiots. Now, It seems that the Executive had a change of heart , since he has apologized for his previous statements.
Through a statement shared in his official Twitter account, Riccitiello has apologized for his language, and has indicated that his statements were used outside of context . This was what he mentioned about it:
I want to start with an apology. My choice of words was rude. I am sorry. I am listening and will improve. I respect video game developers very much. The work they do is amazing. Creativity can become incredible in a triple a console game, a mobile game or an independent game, designed to be played by millions.
Sometimes a video game developer wants a handful of friends to enjoy the game. Others want players to buy the game or articles within the game themselves to be able to live. Both motivations are honest.
What I was trying to say, and I clearly failed when I said it, is that there are better ways for video game developers to anticipate what players think about their game. Learn from your feedback and, if the developer wants, adjust the game based on feedback.
If it had been smarter by choosing my words, I would simply have said this... we are working on offering developers tools so that they can better understand what players think, and it is in their hands to act or not based on these opinions.
Riccitiello's comments began a conversation about monetization in the games, with some pointing out that this is just a way of generating income, while others pointed out that the system of several games is quite aggressive . On related issues, you can check the Executive's statements here.
Editor's note:
It is clear that monetization is something that is becoming something more and more common in games of all kinds. However, the important thing will always be the way in which microtransactions are implemented, and how necessary they are to completely enjoy a game.
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